Employer Analysis

Employer Analysis

In many places, the efforts to recruit new staff and measures to bind the existing workforce to the company are the focus of human resources work. Precise knowledge of how one’s own organization is perceived and how the corporate culture is experienced individually in practice is fundamental to success.
Based on our analyses, we provide our customers with valuable information regarding their attractiveness as an employer, the further development of their own organization and effective employer branding.

Hamburgs
beste Arbeitgeber

The most successful award for employers in Hamburg!

The serach for qualified employees is still noticeable in operational personnel work. It is therefore still important for companies to draw attention to themselves as attractive employers. Against this background, we have been choosing “Hamburgs beste Arbeitgeber“ (Hamburg’s best employers”) for over 10 years.
The companies awarded on the basis of a survey of employees can score points with applicants, their own employees and customers. In addition, the scientific feedback provides valuable information on how to improve HR work.

As the organizer of the competition, we are responsible for everything that makes up the „Hamburgs beste Arbeitgeber“ award, from the methodically clean implementation of the surveys and their evaluation to sales and project management.

Hamburgs beste Ausbildungsbetriebe

Hamburg rates its best training companies here!

The award is based on a survey of trainees and those responsible for training at the participating companies. On the one hand, questions are asked about personal satisfaction with the training company. On the other hand, important objective content is also collected, which, measured against generally recognized requirements, represents a good training company.

As the organizer of the competition, we are responsible for everything that makes up the award, from the methodically clean implementation of the surveys and their evaluation to sales and project management.

Excellent Employer

Only excellent employers are
attractive for the best!

Being a good employer is a value in itself. However, this only unfolds its full effect for your own personnel marketing if potential applicants also know about it. The „Excellent Employer“ award helps effectively to increase your own visibility. When surveying the employees and executives of the companies that apply for the award as „Excellent Employer“, we focus on a total of 16 factors of employer attractiveness. Here, basic assessments are shown in exactly those areas in which employers differ significantly in terms of their attractiveness.

We award the „Excellent Employer“ award annually and in various regions nationwide. From Hamburg and the local regions, we control all related procedures and processes and are responsible for everything to do with the „Excellent Employer“ award.

Appreciative Leadership

Evidence of good leadership behavior

Health is not just the absence of illness, but the result of a constant process of mindfulness and balancing – whether in private or in everyday professional situations. The more appreciative leadership is experienced there, the less often employees are ill. Numerous studies prove this again and again very impressively. Together with the company Health-B (Hamburg), we can make valid statements about how appreciative the management in an organization or an organizational unit is based on a survey of the employees.

Individual surveys

Assess your attractiveness as an employer individually!

For some companies it is interesting to have their own attractiveness as an employer surveyed and evaluated without taking part in an employer competition or an official classification. We offer various solutions for this, which correspond in type to a classic employee survey. However, the specific content that relates to the company as an attractive employer is recorded. As limited as this approach may appear, it is advantageous at second glance: Customers who opt for an individual survey apart from an employer competition still benefit from the numerous benchmark information on which our competitions are based.

On-Site Analysis

Capture your own attractiveness as an employer in dialogue!

Interested companies can have themselves assessed as part of an audit: In which areas is your own attractiveness as an employer to be rated as outstanding? Which areas are within the norm? Where is there still room for improvement?

In the course of the audit, e.g. corporate culture, family friendliness, promotion of women, health management, promotion of young talent, dealing with demographic change, innovation culture or training and further education are evaluated.

Which areas are to be given particular importance is agreed individually beforehand, as is the specific procedure on site and the estimated duration of the visit. At the end, the results of the audit are discussed with those responsible, who also decide how to proceed with the results.